DeBortoli Wines Invests in Blending Data

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De Bortoli Wines is a third generation family wine com- pany established by Vittorio and Giuseppina De Bortoli in 1928. The couple immigrated to Australia from Northern Italy, and created a winery with a foundation rooted in hard work, generosity of spirit and sharing with family and friends. De Bortoli's reputation for premium wines, including iconic dessert wine Noble One and the Yarra Valley wines, are world-renowned.


With nearly 30 brands distributed in over 70 countries, tracking sales, inventory and operations became an increasingly challenging process. Relying upon spreadsheets had become unsustainable both in terms of administrative overhead, and in terms of limitations in reporting capabilities. DeBortoli's IT department was becoming burdened with issues such as needing to handcode ETL transformations, resulting in reduced efficiency. By developing an optimised data warehouse, De Bortoli could reduce overhead costs and development time. 

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